Less pixels.
More words.
So much to say, so little time.
“Don’t let me be misunderstood”
Your brand isn’t just a logo—it’s the full experience people have with your business. From your tone of voice to your email signature, your product feel to your website vibe—it all matters.
I’m Lp, a designer with over 25 years of experience. These days, I focus on working with purpose-driven people—healers, artists—anyone doing work that makes this world a better place. If that’s you, I want to help you build a brand that’s not just heard, but felt.
Let’s turn your brand into a legacy.
Your brand just called. It wants you to listen to the Nina Simone song, ‘Don’t Let Me Be Misunderstood.’
Here’s the lyric that I’ve been playing on repeat for years: your brand is not just your logo. That line is not tattooed on my body (yet), but I hope it leaves a permanent impression on your mind.
Your brand is the full experience your audience has with your business. It’s your voice, your vibe, your values. It’s how you answer emails, how your product feels in someone’s hands, how your website makes them feel. It’s the emotional connection people form with your products, your services… ultimately your business.
Founder, Lp, at his peak (of Lane Pinnacle Overlook near Asheville, NC)
Meet the founder, Lp
Hi. I’m Lp, a creator of digital things, whether visual or audible. I’ve been a professional designer for over 25 years and have worked for some of the world’s biggest brands. Along the way I’ve held titles like Graphic Designer, Multimedia Consultant, User Experience Design Lead, and Chief Creative Officer.
For the first few years I took on freelance projects. Back then I was oblivious to the concept of brand. Instead, I was “that dude that makes things look pretty.”
My next role was at Caterpillar, a fortune 100 company that makes big, yellow machines. I had the privilege of working in the Marketing & Brand Management department for the first few years of my tenure. Caterpillar employs an entire, large department to manage their brand, spending hundreds of thousands of dollars to safeguard the brand (that yields billions of dollars), and has their customers singing their praises. Check out this article about Caterpillar’s approach to brand.
It was there that I learned about the value of brand. In fact, my colleagues and I were often called “brand cops.” Those years served as a masters-level class in brand. Since then, I have been sharing that knowledge to help companies large and small, artists, bands, podcasters, and non-profit organizations establish their brand, building deeper relationships with loyal customers.
Please, don’t let your brand be misunderstood! The next time you think about your brand, ask yourself: are you putting out a one-hit wonder—or are you building a legacy?
Ready to take your brand to the main stage?
I’m here to help you harness the power of brand and build something unforgettable.
~Lp